Sport in the Age of AI and Mobile Experiences
Cocktails, connections and conversation from MWC Barcelona
The convergence of mobile technology and artificial intelligence is reshaping the sports industry, offering fans immersive experiences that transcend traditional viewing. Mobile apps now provide real-time game insights, direct interaction with athletes and exclusive behind the scenes content, creating personalised and meaningful connections. Recent research highlights this shift, as younger sports fans believe AI positively impacts their engagement, with many using mobile devices as their primary medium for consuming sports content.
Organised by the Financial Times in partnership with IBM on the sidelines of MWC Barcelona, this evening event explored how AI and mobile platforms are revolutionising the fan experience, fostering deeper connections between sports organisations and their global audiences.
Leading speakers in sport and technology
Get Front-Row Access to exclusive Interviews covering key topics including:
How Technology is Shaping Global Fandom
How can digital platforms, mobile, and AI tools help sports organisations overcome obstacles to deliver consistent, high-quality experiences and build long-term fan loyalty beyond local markets?
Enhancing the Fan Experience in Real-Time
How are technologies like AI, AR, and VR transforming real-time sports engagement, from live connectivity to performance analysis and future innovations?
Venue
The Barcelona Museum of Contemporary Art is a contemporary art museum situated in the Plaça dels Àngels, in El Raval neighborhood, Ciutat Vella district, in Barcelona, Catalonia, Spain. The museum opened to the public on 28 November 1995.
Location
Museu d’Art Contemporani de Barcelona, Plaça dels Àngels, 1, Ciutat Vella, 08001 Barcelona, Spain
We’re Here To Help
Speaking Opportunities
Amrit Harrar
amrit.harrar@ft.com
Sponsorship Opportunities
Jack Austen
jack.austen@ft.com
Frequently Asked Questions
FT Session @ MWC Barcelona
Adapting to disruption: strategies for thriving in a tech-driven future
6 March 2025
MWC Barcelona, Hall 8 Partner Theatre, Fira Gran Via
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